#TDS26 Spotlight: Royal Highland Centre sets out 10-year destination vision

TheStadiumBusiness:

What is the vision for the campus?

Mark Currie:

“The Royal Highland Centre is delivering a bold 10-year strategy to transform the campus into one of the UK’s leading event destinations.”

TheStadiumBusiness:

What will the strategy involve?

Mark Currie:

“Central to this vision is a significant programme of campus expansion, infrastructure investment and the creation of a stronger destination identity through a comprehensive rebrand.”

TheStadiumBusiness:

How will the development strengthen the visitor offer and support the wider region?

Mark Currie:

“By aligning more closely with the growth ambitions of Edinburgh, Edinburgh Airport and the wider region, we aim to attract a broader international audience while enhancing the visitor experience through expanded retail, food and beverage and hospitality offerings across the estate.

This long-term investment will create a more vibrant, year-round campus, capable of hosting an even wider range of world-class events and delivering greater economic impact for Scotland.”

TheStadiumBusiness:

How advanced is the project?

Mark Currie:

“On our development, we are still at the very beginning, so we do not have a lot of assets as yet to show.”