Exterity, a leading provider of IP video and digital signage technologies, will be returning to TheStadiumBusiness Design & Development Summit next week to showcase its latest solutions for stadiums and sporting venues.
Exterity’s integrated, end-to-end IP video and digital signage solutions enable venues to deliver next generation video experiences in stadiums and a variety of sporting venues, offering a wealth of branding, advertising, live action up close on screens at concession stands, half-time highlights and even the opportunity to order food and merchandise via the TV in hospitality suites for corporate and VIP guests.
This year at #TDS18, Exterity will show how video and digital signage are continuing to put fan engagement at the heart of the sporting experience.
“For most stadiums, ticket sales are just one source of income: increasing the spend per visitor during their visit through sales of food, beverage and merchandise is now regarded as a vital revenue contributor, and TV screens are growing in number to capture attention throughout the venue. We are now looking towards a future where engagement becomes more inclusive and centred around digital technology, particularly with the rise of IP as the key factor that will help stadiums deliver more value while increasing revenue,” said Colin Farquhar, CEO at Exterity.
FROM RACING TO RUGBY
This year, a number of connected stadiums and venues around the world have turned to Exterity’s IP video and digital signage solutions to deliver enhanced fan experiences, including:
- Goodwood: the host of the Festival of Speed and the Goodwood Revival upgraded to an end-to-end Exterity IP video and digital signage system to deliver live feeds from the track alongside TV channels to 150 screens across the venue. The Exterity system enables Goodwood to maximise the fan experience during its high-profile horseracing, motor racing, golf, flying and shooting events.
- Matmut Stadium de Gerland: the home of Top14 rugby team LOU Rugby deployed Exterity’s IP video and digital signage solutions spanning 90 screens across all public areas and hospitality suites, as well as the on-site restaurant and the shop. The system provides access to 42 channels and rugby TV packages, as well as replays of the games for the team and coaches. Exterity’s digital signage solution is also used in the LOU Shop and throughout the stadium, including the VIP lounges and the event hall. This enables LOU Ruby to offer interactive information and promotion about new merchandise, upcoming events and games, as well as the weather forecast and public transport timetables. In addition to hosting LOU Rugby, Matmut Stadium can be rented by third-party organisations looking for a unique day out. Exterity’s ArtioSign enables them to create their own signage, guaranteeing a unique and consistent branding for their guests.
- ParisLongchamp: the iconic horseracing course is using Exterity IP video and digital signage solutions across the 55,000 sq. metres of public enclosures. The 500 screen-strong system provides high-resolution live broadcast TV, VOD and internally produced video to twenty different spaces, including live feeds of the jockeys being weighed and of the horses in the stables. The additional eight digital signage channels help new race goers to learn more about the sport, understand the rules of betting and feel part of the experience that is often hidden away from spectators in the stands. The system also provides the venue with the ability to deliver content to visitors’ mobile devices via a web app, including replays of the races.
- The Open: the world’s oldest golf course is continuing to offera high calibre, Exterity-enabled experience to tech-savvy fans, including golf news and live commentary during the quieter periods. With Sky winning exclusive live TV rights to the event, the Exterity system used for live streaming to all the hospitality and media suites was upgraded with content protection solutions. At the 2018 tournament in Carnoustie, Scotland, over 600 screens across the site were fed with high-quality content provided by Sky and protected with HDCPPro. Using Exterity digital signage technology, sponsors also have more flexibility over the screens within their respective areas, including the ability to incorporate customised graphics, branding and messaging using Exterity’s simple-to-operate signage app, ArtioSign.
MORE GLOBAL REFERENCES
Exterity works with stadiums and venues around the world to help them maximise the value of their connected venues. Exterity customers include 4 out of 10 stadiums that hosted the 2016 UEFA Euros, including Stade Pierre Mauroy and the Stade Vélodrome, as well as Stade Océane (France); Celtic Park Stadium, Goodwood, Lord’s Cricket Ground, MK Dons FC, The Open golf championship, Ulster Rugby stadium and Sandown Park (UK); The Hazza bin Zayed Stadium (استاد هزاع بن زايد) and King Abdullah Sports City (مدينة الملك عبدالله الرياضية) in the Middle East; PSV Eindhoven Philips Stadium (The Netherlands); RDC Espanyol de Barcelona (Spain); the Inglis Riverside Stables and Royal Randwick Racecourse (Australia); SV Sandhausen and TSG 1899 Hoffenheim (Germany); and many more.
More on Exterity’s stadium and arena solutions in this comprehensive brochure.
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