Stadiums and arenas are leading the way with some impressive uses of AV technology. This free White Paper (from our #TDS19 headline partner AVIXA – the international AV trade association) details cutting-edge projects in immersive fan engagement.

The Cleveland Cavaliers has done “immersive” projection mapping one better, working with Quince to add a new dimension to halftime shows and 60-second timeouts. Using a combination of 3D mapping techniques and video content produced by the Cavaliers’ own QTV team, the Quicken Loans Arena basketball court was transformed into an immersive environment featuring an enormous, classic Pong-style game with participants competing against each other from each end of the court.

Known as the “Cavaliers Arcade” and sponsored by various companies, this fun competition has fans come down from their seats to each end of the court to battle it out. For the full-court game, selected fans compete against one another using motiontracking rackets to pass the virtual ball back and forth from one end of the court to the other. The draw for teams and sponsors is that during a timeout or a long stoppage in play, fans are still paying attention to the court surface. In addition, sponsors are just as interested after the event when the experience is all over social media, websites, and other online platforms.

The Quince Imaging team continues to develop additional programming for on-court entertainment — keeping the fans’ focus on the court during the pregame, timeouts, and halftime. Other professional ice hockey and basketball teams have taken. . .


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