How can fan behaviour, operational requirements and commercial objectives inform venue design from the outset?
At #TDS26, Colin Green, Head of Strategy at Populous, will explore the role of strategy in establishing a shared vision before design begins.
SESSION OVERVIEW FROM POPULOUS
Fans, Functionality, and Finance: Populous Strategy’s integrated approach to commercially sustainable venue design
Bringing together data on fan behaviour, operational requirements, and commercial objectives, Populous Strategy works to outline a vision of success for each unique venue. Embedded as a pre-step before design begins, the team brings architects, designers, and clients under a unified foundation to reinforce commercial longevity.
Meet Colin Green
BIOGRAPHY FROM POPULOUS
Colin Green
Head of Strategy, Populous
In a 25+ year career in design, events and venue strategy, Colin has built a stellar reputation for creating client-driven solutions.
He now leads the Strategy group within Populous EMEA to create data-driven, commercially sustainable solutions around sports and entertainment venues and events.
The aim is to drive a strategy that enables a complete turnkey approach, from initial insights through fan experience, final design, and operation.
STADIUMS. ARENAS. DESTINATIONS.
Join the Conversation in Manchester
Join Colin Green and the stadium design and development community at #TDS26 for project insights, practical expertise and discussions on the future of sports and entertainment venues.
TheStadiumBusiness Design & Development Summit 2026
30 November – 2 December 2026
Emirates Old Trafford, Manchester
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