ALMOST 5,000 seats will be replaced by the time Stoke City play host to the first home game of the 2016/17 season at the bet365 Stadium.

The ambitious project is being undertaken as part of the stadium naming rights agreement that officially takes affect on Wednesday 1st June.

The project to replace the stadium seating is part of a wider refurbishment programme which will see the remainder of the North, East and South sides of the stadium – including the proposed South East corner – benefit from the installation of new seats next year. Work would then be completed by replacing seats in the Q-railing (West) Stand in 2018.

Work to remove the current seats began in a phase that is expected to last around three weeks. New improved seats will be installed in July, supplied by Stechert, the company behind the dug-out seating area last summer.

Stechert have provided stadium seating across the globe, supplying seats to stadia used for World Cups – including Germany, South Africa and Brazil – as well as many of the clubs in the Bundesliga.

Kay Habermaier, Stechert’s Head of Sales, is glad that the relationship between Stoke City FC and Stechert is constantly improving: “We are working together with a very well organised football club. They take one step after the other in a very smart way, focusing on top quality – not only in terms of seating but how they modernise the whole infrastructure of their stadium. We are looking forward to setting a new level of seating in the bet365 Stadium.”

The new seats will be installed during the summer break and will be ready for use on the first match day of the new Premier League season.

Interested in learning more about Stechert and the world’s leading industry suppliers? Join us at TheStadiumBusiness Design & Development Summit 2016.

What are people saying?

Thank you for a great conference, which gave us several potential suppliers for our new stadium

Janus Khyl Director, FC Helsingor

Everyone is so generous with their insights and knowledge.

Kirsten Lees Partner, Grimshaw

You get people from all over the world; architects from Brazil or the states, owners from clubs in Europe and design experts and project teams... and it’s absolutely fantastic

Daniel Gidney Chief Executive, Lancashire County Cricket Club, UK

My colleague and I agreed it was one of the slickest, most professional events we have ever attended, well done to you and your team.

Jason Maher Director, Condy Lofthouse Architects

A fantastic couple of days. wonderfully organised. Slick and professional. A week later, people are still saying how good it was.

Patrick Donoghue Sales Director, Ferco Seating

We’d heard good things about this conference so we thought we would just give it a go... we’re very pleased we did and we're definitely going to attend the show next year

Gordon Bolton Managing Director, Bleep, UK