#TDS24 Network with project delegations from 50+ stadium, arena and venue investments – as TheStadiumBusiness' Design & Development Summit returns to Manchester


Installing the best seat in the house at Stoke City FC

ALMOST 5,000 seats will be replaced by the time Stoke City play host to the first home game of the 2016/17 season at the bet365 Stadium.

The ambitious project is being undertaken as part of the stadium naming rights agreement that officially takes affect on Wednesday 1st June.

The project to replace the stadium seating is part of a wider refurbishment programme which will see the remainder of the North, East and South sides of the stadium – including the proposed South East corner – benefit from the installation of new seats next year. Work would then be completed by replacing seats in the Q-railing (West) Stand in 2018.

Work to remove the current seats began in a phase that is expected to last around three weeks. New improved seats will be installed in July, supplied by Stechert, the company behind the dug-out seating area last summer.

Stechert have provided stadium seating across the globe, supplying seats to stadia used for World Cups – including Germany, South Africa and Brazil – as well as many of the clubs in the Bundesliga.

Kay Habermaier, Stechert’s Head of Sales, is glad that the relationship between Stoke City FC and Stechert is constantly improving: “We are working together with a very well organised football club. They take one step after the other in a very smart way, focusing on top quality – not only in terms of seating but how they modernise the whole infrastructure of their stadium. We are looking forward to setting a new level of seating in the bet365 Stadium.”

The new seats will be installed during the summer break and will be ready for use on the first match day of the new Premier League season.

Interested in learning more about Stechert and the world’s leading industry suppliers? Join us at TheStadiumBusiness Design & Development Summit 2016.

Posted in Articles