There are just 5 days to go until Liverpool FC opens the doors to one of the greatest grandstand transformations of modern times. The countdown runs alongside our own as we count 54 days until delegates of TheStadiumBusiness Design & Development Summit 2016 are invited on a private tour of the Reds’ new home and a little one-on-one time with the team behind the project.

As Liverpool release a look inside the eagerly awaited Main Stand at Anfield, it reveals a small tip-of-the-hat to its own legacy in the shape of historic wooden seats on the new lower concourse.

Archibald Leitch, who redeveloped the stadium in 1906, installed the wooden seats which have been in use at the grounds ever since.

The club also released details today of two new fan zones (Fan Zone-Anfield Road and Fan Zone-Paisley Square) on their opening day (10 Sep) – to enahnce pre-match build up for supporters.

Fans have been invited to arrive as early as four hours before kick-off for entertainment, food, drink, games, activities, live music and pop-up retail units.


“Fans will be able to enjoy more entertainment and enhanced facilities as part of their pre-match offer, with a full programme of activities planned for both Anfield Road and Paisley Square this season.”

During the Summit, we’ll be taking a deeper look into the new, 20,500 seater grandstand  – the largest in Europe – at Liverpool FC’s historic Anfield home. The design reflects the owners’ request to maintain the traditional four stand configuration, capture the unique spirit of the venue using club and historic references, and reinforce the intense Anfield spectator experience. KSS Design Group will lead the presentation to delegates of the Summit.

Paul Cuttill, General Manager – Conferences and Events, LFC and Tom Doyle, LFC’s Stadium Project Director will lead the expert tour and briefing on the day.

The Summit offers delegates exclusive access and behind-the-scenes technical tour of the project during the Merseyside Derby day (31 Oct). Places available here. Full programme and line up here.

What are people saying?

Thank you for a great conference, which gave us several potential suppliers for our new stadium

Janus Khyl Director, FC Helsingor

Everyone is so generous with their insights and knowledge.

Kirsten Lees Partner, Grimshaw

You get people from all over the world; architects from Brazil or the states, owners from clubs in Europe and design experts and project teams... and it’s absolutely fantastic

Daniel Gidney Chief Executive, Lancashire County Cricket Club, UK

My colleague and I agreed it was one of the slickest, most professional events we have ever attended, well done to you and your team.

Jason Maher Director, Condy Lofthouse Architects

A fantastic couple of days. wonderfully organised. Slick and professional. A week later, people are still saying how good it was.

Patrick Donoghue Sales Director, Ferco Seating

We’d heard good things about this conference so we thought we would just give it a go... we’re very pleased we did and we're definitely going to attend the show next year

Gordon Bolton Managing Director, Bleep, UK